# Will & Agency

- **Website:** <https://willandagency.com>
- **Primary alias:** `willandagency.com`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** Copenhagen, Capital Region, Denmark
- **Company kind:** PRIVATELY HELD

## Description

Will & Agency is a brand that specializes in audience building in the film industry. They have developed a sub brand called PUBLIKUM, which is a software platform designed to help film projects establish a stronger connection with their audiences. PUBLIKUM combines AI-analysis with anthropological research to provide filmmakers with deep and meaningful insights into audience reactions during the early stages of script development. By analyzing data from social and news media, PUBLIKUM helps identify the most important ways that audiences relate to the main themes in a film. This analysis can be compared across different segments and markets, allowing filmmakers to make more informed decisions about their storytelling. PUBLIKUM has already assisted over 20 international film projects and has been showcased at prestigious film festivals. In addition to the film industry, Will & Agency has expanded its services to other spectator-based sectors like gaming, museums, and sports.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/Willandagency)
- [instagram](https://instagram.com/willandagency)
- [linkedin](https://linkedin.com/company/willandagency)
- [facebook](https://facebook.com/WillAgency-782263708638618)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idvZwRfQI6/w/820/h/130/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1770194290354)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvZwRfQI6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778912874455)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Vivid Tangerine | #fd947e | light |

## Fonts

- BananaGrotesk-Regular — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvZwRfQI6/w/1500/h/500/idxT0l4zPK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778912874653)

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_Source: <https://brandfetch.com/willandagency.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._