# Will & Bear

- **Website:** <https://willandbear.com>
- **Primary alias:** `willandbear.com`
- **Founded:** 2016
- **Employees:** 2+
- **Location:** Currumbin, Queensland, Australia
- **Company kind:** PRIVATELY HELD

## Description

Will & Bear is a brand that was established in 2015 with a passion for creating hats that are perfect for outdoor adventurers. It all began on the road, where founders Alex (Bear) and Loz (Will) realized the need for hats that were practical, long-lasting, and natural in the Australian outdoors. Unable to find what they were looking for, they took matters into their own hands and designed their first collection. With a focus on timeless aesthetics and the use of natural fibers, their hats are both stylish and environmentally friendly. In addition to their dedication to quality, Will & Bear also believes in making a positive impact. For every hat sold, they plant ten trees through their partnership with Trees for the Future. This commitment to sustainability and social responsibility has earned them a loyal community of like-minded individuals who share a love for nature and adventure. Join the journey with Will & Bear and get inspired to explore the outdoors with their exceptional hats.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@willandbear)
- [facebook](https://facebook.com/willandbear)
- [linkedin](https://linkedin.com/company/will-and-bear)
- [youtube](https://youtube.com/channel/UCnzjWGPRw5yLuYOzrZ0PgBQ)
- [instagram](https://instagram.com/willandbear)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHqF4bKu6/w/1200/h/1200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789533188601)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHqF4bKu6/w/320/h/108/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752911991204)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #232323 | dark |
| Calico | #e1c099 | light |

## Fonts

- var(--font-body) — asset _(custom)_
- var(--font-heading) — asset _(custom)_

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_Source: <https://brandfetch.com/willandbear.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._