Calibra is a prominent B2B marketing consulting firm that specializes in assisting high-tech companies in elevating their brand and driving the rapid adoption of their products in the market. With a comprehensive range of consulting services, Calibra offers expertise in whole product strategy, technology branding, strategic options analysis, industry alliances, and interim leadership. Led by Jan Willis, an accomplished professional who held senior positions at esteemed companies like Cadence Design Systems, Simplex Solutions, and Synopsys, Calibra boasts a proven track record in the industry.

Jan's extensive experience, combined with Tony Willis' expertise in international leadership and engineering team formation, strengthens their consulting practice. Operating globally, Calibra collaborates with a network of marketing and sales professionals, establishing impactful partnerships. Notably, Jan Willis has received prestigious industry awards, including the Silicon Valley Business Journal's Woman of Distinction Award in Technology, highlighting her exceptional contributions to semiconductor marketing leadership.

With their wealth of knowledge and experience, Calibra is committed to delivering outstanding results for clients worldwide