# WILsquare Capital LLC

- **Website:** <https://wilsquare.com>
- **Primary alias:** `wilsquare.com`
- **Verified:** yes
- **Founded:** 2015
- **Employees:** 2+
- **Location:** St. Louis, Missouri, United States
- **Company kind:** PRIVATELY HELD

## Description

WILsquare Capital is a private equity firm that focuses on partnering with businesses in the Midwest and South. These businesses, built over decades and generations, are the backbone of their local communities, supporting jobs and driving local innovation. Led by dedicated owners and their teams, these businesses embody heartland values and principles. WILsquare Capital understands that many business owners seek a partner who can help them grow with both equity capital and real operational expertise. They provide seasoned leadership skills and practical know-how to mentor and motivate management teams. Additionally, WILsquare Capital is committed to protecting the reputation and legacy of business owners with their employees, customers, and industry counterparts. With their deep understanding, tangible experience, and successful track record, WILsquare Capital is uniquely positioned to guide lower-middle market companies through growth, transitions, and change, ensuring that their legacies live on. Operating with heartland values and a focus on accountability and dependability, WILsquare Capital is dedicated to the long-term success of their partners and the businesses they support. Contact them today to learn more about their investment strategies and how they can help your business thrive.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/wilsquare-capital-llc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idd59VJHLb/w/1500/h/1667/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1762154787193)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd59VJHLb/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1762154787268)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sea Buckthorn | #F98D2B | accent |
| Bismark | #4E738A | brand |
| White | #FFFFFF | light |

## Fonts

- Proxima Nova — asset _(custom)_
- Proxima Nova — asset _(custom)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd59VJHLb/w/500/h/324/theme/dark/id-PtklnfI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1763865832570)

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_Source: <https://brandfetch.com/wilsquare.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._