Winter4Kids is a brand that aims to improve the lives, health, and fitness of youth through winter activities. As a part of the National Winter Activity Center, Winter4Kids provides a dedicated environment for the Ted Ligety Learn to Ski and the Nordic Rocks programs in the New York and New Jersey areas. With a focus on skill development, Winter4Kids offers continuous access to winter sports for over 6,000 youth every year, starting from beginners and progressing all the way to competition level.

Their mission is to introduce 100,000 kids to winter activities in a sustainable way, and since their pilot in 2015, they have already impacted the lives of over 13,000 kids. Winter4Kids also recently launched a Summer Camp on their campus, further promoting self-esteem, mental and physical health, new opportunities, and a love for the outdoors. With a welcoming and inclusive approach, Winter4Kids aims to create a safe space where everyone feels a sense of belonging.

By providing outdoor winter activities that change and save lives, Winter4Kids strives to be recognized as the leading provider in this field