# 新华文轩

- **Website:** <https://winxuan.com>
- **Primary alias:** `winxuan.com`

## Description

Winxuan is an online e-commerce platform for traditional publishing and cultural products. It is a subsidiary of Xinhua Winxuan Publishing Media Co., Ltd., the first publicly listed publishing and distribution company in China. With a history of strong performance in the industry, Winxuan.com has become the fourth sales channel for Winxuan, following retail, mid-range, and customization. As one of the pioneers in book e-commerce in China, Winxuan.com was among the first to obtain a network publishing license and is one of the top three e-commerce companies in Sichuan Province. It has over 20 million registered members and offers a wide range of books with more than 850,000 titles. With a daily average of over 400,000 visitors and over 2 million page views, Winxuan.com is recognized as one of the few billion-dollar online retail enterprises in China. With its advanced ERP-ASP system and national logistics distribution system spanning Chengdu, Wuxi, and Tianjin, Winxuan.com provides efficient and reliable delivery services nationwide.

## Industries

- 🛍 E-commerce and Shopping
- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_
- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ids0F9DxlC/w/288/h/44/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780331463078)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Punch | #d52c27 | accent |
| Black | #000000 | dark |
| Tutu | #fffeff | light |

## Fonts

- Microsoft Yahei — asset _(custom)_
- simsun — asset _(custom)_

---

_Source: <https://brandfetch.com/winxuan.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._