Wistia is a leading brand in the field of video marketing. They offer a wide range of products and services to help businesses optimize their video marketing strategies. Their 2023 State of Video Marketing Report provides valuable insights, statistics, trends, and benchmarks based on data from 80 million videos and insights from 1,500 marketers.

The report covers various aspects of video marketing, including video strategy, video creation, and video distribution. It reveals that while about half of businesses surveyed do not have a video-specific strategy, companies are still using video strategically for product education and customer acquisition. Webinars, educational videos, and product videos were the top priorities for businesses in 2022.

The report also highlights the increasing popularity of live events, with 80% of marketers hosting live events in 2022. Wistia integrates with popular platforms like social media, marketing automation, and Google Ads and Analytics to enhance video marketing efforts. The report also features information on video creation, including video uploads and creative barriers.

Overall, Wistia's 2023 State of Video Marketing Report provides valuable insights and practical tips for businesses looking to excel in video marketing