Wolves Not Sheep is a positioning studio that specializes in helping early-stage founders shape and express the value they offer. They understand that building a successful startup requires convincing others of its value, whether it's customers, investors, or talent. With their hands-on approach, Wolves Not Sheep works closely with founders to overcome the challenges of creating something clear and undeniable, transforming complex ideas into compelling narratives.

They offer a range of services, including developing demand-side positioning, strategic narratives, market differentiation, brand strategy, and decision-making. Through their multi-disciplinary team, they provide guidance, strategy, business design, advisory, and design and development of both brand and digital experiences. Wolves Not Sheep primarily works with funded startups but also offers learning resources for early-stage entrepreneurs.

Additionally, they provide ongoing project collaborations and work with seed and series A startups as well as growth-stage startups