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Wooji

@wooji.us

Wooji is a lifestyle brand inspired by Asian-American pop culture.

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Description

Introducing Wooji, a lifestyle brand that draws inspiration from Asian-American pop culture. Our journey began over a decade ago at Anime Expo 2007, where a 13-year-old me accompanied my sister and her friends to the anime convention scene. With Anime Expo encapsulated in one room back then, I vividly remember immersing myself in the exhibit hall, saving up to buy that one unforgettable itemβ€”an artist alley t-shirt adorned with a skull heart.


That shirt, worn until it faded from countless washes, sparked my deep love for clothing. In 2016, fresh out of college, I launched Button Mash Ninja, a business centered around selling fan art t-shirts featuring popular IPs. But realizing the need to create my own characters, I rebranded in 2017 as Wooji.


Our designs intertwine facets of anime, gaming, and my Asian-American heritage, embracing and showcasing our culture. Today, as we celebrate our sixth year, Wooji remains dedicated to spreading love for our community. Join us on our mission at our online store, where you'll find a range of products including shirts, tees, bottoms, outerwear, and plushies.


And don't forget to explore our FAQ section for more information. Welcome to Wooji, where passion meets cultural celebration

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Company Type

Privately Held

Company Size

11-50

Year Founded

2017

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