Work & Family CA is a brand that aims to support parents, caregivers, and families in California. As a statewide alliance, they bring together community organizations, non-profits, unions, and individuals who believe that everyone should have the time and resources to care for themselves and their loved ones. The brand focuses on three main areas: policy change, community education and outreach, and community organizing.

They have successfully advocated for important legislation like California's Paid Family Leave and paid sick days laws. Through education and outreach initiatives, they ensure that work-family rights are understood and utilized by the community. They also build people-power by connecting with diverse communities to ensure that the voices of workers, parents, and caregivers are heard by lawmakers.

By convening a wide range of partners, including legal experts, labor leaders, and government representatives, Work & Family CA works towards promoting work-life balance and creating family-friendly workplaces. They also offer membership opportunities for those who want to support their work