World Connect is a brand that focuses on building social capital in under-resourced areas of the world. They achieve this by investing in grassroots entrepreneurs who drive their own transformative and self-sustaining development. By directly supporting local leaders in the Global South, World Connect contributes to improvements in health, education, economic opportunity, and the environment, with a particular emphasis on empowering women and girls.

They disrupt traditional models of top-down aid by validating and sustaining local capacity through direct investment and leadership development. World Connect's goal is to disappear, as their success will mean that they are no longer needed. They believe that poverty and inequity can be overcome when communities are empowered to lead their own development.

By collaborating authentically and cultivating local capacity, World Connect creates a connected world that is built on trust and collaboration