# World Data Lab

- **Website:** <https://worlddata.io>
- **Primary alias:** `worlddata.io`
- **Claimed:** yes
- **Founded:** 2016
- **Employees:** 11+
- **Location:** Vienna, Vienna, Austria
- **Company kind:** PRIVATELY HELD

## Description

World Data Lab (WDL) is a data enterprise that is passionate about data and produces the most consistent and credible estimates for spending and demography. With global, granular, and forward-looking data models, they track the Sustainable Development Goals in real-time, providing unique insights for businesses. Their research has been featured in reputable publications such as CNN, the Economist, and the Financial Times. WDL uses state-of-the-art data science methodologies to model and forecast spending power and demographic dynamics worldwide. One of the reasons to choose World Data Lab is their mission to create public goods that address complex challenges, including the development of datasets and tools that track United Nations SDGs in real-time. World Data Pro, their flagship product, offers the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices worldwide. Their data covers 99.5% of the world's population in 184 countries and is updated frequently to ensure consistency. With granular demographics, World Data Lab allows users to filter data by exact geography, gender, age, and spending group. They also offer customizable data models and AI-enhanced insights. Additionally, their forward-looking approach allows them to forecast 12 years into the future. World Data Lab fosters creativity, collaboration, and personal growth within their team, valuing diversity and a wide range of perspectives. They provide resources such as webinars, articles, blogs, and videos to explore and stay informed. For any inquiries or to explore their offerings, including a free consultation, World Data Lab is happy to provide assistance. Their contact information can be found on their website.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/worlddatalab)
- [instagram](https://instagram.com/worlddatalab)
- [linkedin](https://linkedin.com/company/world-data-lab)
- [facebook](https://facebook.com/worlddatalab)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_TVswhcT/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781867750853)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_TVswhcT/w/820/h/58/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781867750742)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bunting | #13173d | dark |
| White | #ffffff | light |
| Bay of Many | #2b3081 | accent |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_TVswhcT/w/1500/h/500/idLT2h3IbO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781867751046)

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_Source: <https://brandfetch.com/worlddata.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._