WPP, headquartered in London, United Kingdom, is a multinational advertising and public relations company. Established in 1971 as Wire Plastic Products plc, it was initially a manufacturer of wire shopping baskets. However, the company's direction shifted in 1985 when Martin Sorrell, a former Saatchi & Saatchi executive, acquired it and transformed it into a global communications group.

WPP operates through several brands specializing in advertising, media investment management, data analytics, public relations, public affairs, branding, and other marketing services. Its main products and services include advertising creative, media planning and buying, market research, digital marketing, technology consulting, branding, and public relations. With a presence in over 100 countries, WPP operates through various notable subsidiaries and joint ventures.

Noteworthy subsidiaries include Ogilvy, Grey, Y&R, JWT, GroupM, Wunderman Thompson, Burson Cohn & Wolfe, and Kantar. Additionally, WPP has formed partnerships with numerous companies worldwide, enhancing its global reach and capabilities. WPP has established itself as a leader in the advertising and marketing industry and consistently ranks among the largest global advertising companies.

Its key competitors include Omnicom Group, Publicis Groupe, and Interpublic Group. WPP's market position is notable, boasting strong global sales and an extensive client base. Over the years, WPP has witnessed major events and achievements that contributed to its growth.

In 2018, the company experienced a change in leadership, with Mark Read becoming CEO following Martin Sorrell's departure. This ushered in a period of strategic restructuring and a focus on simplifying the organization and investing in key growth areas, such as digital and technology services. Currently, WPP continues to evolve by adapting to the changing landscape of the advertising industry.

It aims to strengthen its position as a leader in creativity, technology, and data-driven marketing. With the latest updates or key information not specified in this brief, it is important to consult the most recent news and reports to obtain up-to-date insights into WPP's current status