# WP Lavori in Corso

- **Website:** <https://wpstore.it>
- **Primary alias:** `wpstore.it`

## Description

WP Lavori in Corso is a brand that breaks away from the norm by seeking out and selecting the latest innovations that will become trends. Since 1982, they have pioneered a distinct aesthetic that combines urban and outdoor styles. WP is a creative powerhouse that stays in touch with the contemporary world and influences how generations perceive and experience fashion and design. They offer a complete range of curated brands and products with authentic stories to tell. WP Lavori in Corso is known for tracking and discovering major mass trends and bringing them to Italy before anyone else. From Vans to Barbour, from workwear to streetwear, they have a knack for recognizing future trends and introducing brands with untapped potential. Art is integral to WP's approach, and they have sponsored numerous events and even collaborated with artists across different disciplines. From comics to photography, modern art to illustration, WP strengthens its advertising campaigns and communication materials through artistic collaborations. For WP, authenticity is key. Their products and posts are genuine and tell unique stories. They have remained committed to their mission and values, consistently delivering quality and honest service to their customers throughout the research, distribution, and sales processes. Bologna holds a special place in WP's heart and history. It is where the idea for WP Lavori in Corso was born and where their first concept store was established. Bologna is not only a city but also a cultural movement that surrounded WP in the 80s and 90s. Artists, illustrators, and musicians gravitated towards WP, contributing to the development of their aesthetics and communication for various brands. WP Lavori in Corso redefines the concept of a store. Their stores go beyond traditional retail, becoming spaces that encompass stories, inspiration, taste, travel, art, and multiculturalism. WP Stores are a distinctive blend of products and experiences that captivate customers with their 360-degree approach.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/user/WPLavori)
- [instagram](https://instagram.com/wpstore.it)
- [linkedin](https://linkedin.com/company/wplavori)
- [facebook](https://facebook.com/WPStore.it)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idl0Q2PXdm/w/100/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780008089313)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl0Q2PXdm/w/600/h/600/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780008089448)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e2241d | accent |
| Cod Gray | #1c1c1c | dark |
| White | #ffffff | light |

## Fonts

- var(--heading-font-family) — asset _(custom)_
- var(--text-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl0Q2PXdm/w/4700/h/796/idbegMKzBr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780008093044)

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_Source: <https://brandfetch.com/wpstore.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._