# W.R. Phillips

- **Website:** <https://wrphillips.co.nz>
- **Primary alias:** `wrphillips.co.nz`
- **Founded:** 1946
- **Employees:** 51+
- **Location:** New Plymouth, Taranaki, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

W.R. Phillips is a well-established and respected brand in New Plymouth, with a rich history spanning over 75 years. Founded in 1946 by the late Mr. W.R. Phillips, this privately owned and operated family company has been serving the community with pride and dedication. Initially appointed as a Todd Motors dealer for North Taranaki, W.R. Phillips handled a wide range of vehicles, including cars, light commercials, heavy trucks, and tractors. Over the years, the brand evolved and adapted to changing market demands. They became a Mitsubishi dealer in 1971 and an exclusive Mitsubishi dealer in 1987, handling products from Japan, Australia, and Malaysia. In addition to Mitsubishi, W.R. Phillips also offers a range of other high-quality brands, including Volkswagen, Škoda, and Subaru. They provide a comprehensive range of services, including sales, financing, servicing, and parts. Their commitment to exceptional customer service and their strong ties to the community make W.R. Phillips a reliable choice for all your automotive needs. With the third generation of the Phillips family now leading the company, the future of W.R. Phillips as a family business looks bright. As a company deeply rooted in the community, they are proud supporters of various organizations, including Sport Taranaki, New Plymouth Boys High School, Life Education Trust, and many more.

## Industries

- 🏎 Automotive Industry _(under Vehicles)_
- 🏎 Vehicles

## Links

- [facebook](https://facebook.com/wr.phillips.taranaki)
- [instagram](https://instagram.com/wr_phillips)
- [linkedin](https://linkedin.com/company/wr-phillips)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRV8iW_O-/w/250/h/92/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772218584160)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRV8iW_O-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1759518955639)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Manatee | #949599 | accent |
| Merlot | #891424 | dark |
| White | #ffffff | light |

## Fonts

- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRV8iW_O-/w/1920/h/1280/idzFtLPjXY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772218584483)

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_Source: <https://brandfetch.com/wrphillips.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._