WRTV is a brand that is dedicated to making a positive impact in the lives of its viewers. Since its establishment in 1949, WRTV has been Indiana's first television station and continues to be a trusted source of news and information in the region. Through authentic storytelling, in-depth investigations, and high-impact reporting, WRTV strives to engage and connect with its audience on all platforms.

The brand also provides accurate weather forecasting to keep viewers informed about current conditions. In addition, WRTV is actively involved in meaningful community partnerships, further demonstrating their commitment to making a difference. WRTV offers a wide range of products and services to cater to the diverse interests of its viewers.

These include local news coverage, updates on significant events such as Back to School and the State Fair, sports coverage of Indianapolis Colts and Pacers, weather alerts, interactive weather radar, and traffic updates. The brand also provides entertainment content, food recommendations, career resources, and educational resources. WRTV can be accessed through their website, mobile apps, and various streaming devices