WSSDA is a prominent brand that has been in operation since 1922, with a membership comprised of all 1,477 locally elected school board directors in Washington. As a state agency, WSSDA plays a crucial role in supporting its members by providing research-based leadership development resources, policy and legal guidance, and legislative advocacy. Their work is of utmost importance because school board directors shape the future of public education in Washington, setting the policy, governance, and budgetary priorities for all 295 school districts, which serve over 1.

1 million students. The brand's vision is to ensure that all Washington school directors govern effectively, ensuring that every student has the necessary resources for success within the public education system. WSSDA achieves this by empowering its members with the tools, knowledge, and skills needed for excellent governance and advocating for public education.

They have several goals, including continuous improvement in serving school directors and their districts, cultivating strong leadership skills, fostering partnerships, promoting safe learning environments, expanding public awareness, and promoting equity. Overall, WSSDA is committed to the success of public education and believes that locally elected school boards are integral to creating a prosperous learning environment for all students