The World Travel & Tourism Council (WTTC) is a global private sector organization that represents the travel and tourism industry. Their mission is to ensure that the sector operates seamlessly, securely, inclusively, and sustainably. They raise awareness of the value of travel and tourism, not only as one of the largest economic sectors in the world but also for the communities and travelers who benefit from enriching experiences.

Founded in 1990, WTTC has evolved and grown significantly while maintaining its core values and purpose. They work towards governments recognizing travel and tourism as a top priority, balancing economics with people, culture, and the environment, and pursuing long-term growth and prosperity. Their members include various stakeholders within the industry, such as airlines, hotels, tour operators, and technology companies.

WTTC's research provides valuable insights into the economic impact of travel and tourism, helping to raise awareness and influence media and government discussions. They strive for a seamless, secure, safe, inclusive, and sustainable travel and tourism sector through collaboration between the public and private sectors. Explore WTTC to learn more about their members, events, initiatives, and research, all driven by a shared responsibility to contribute to a better world