X-UP Inc is a people-focused creative agency and production company with a creative vision. They offer a range of services that aim to tackle the challenges your business faces. Their work revolves around understanding the emotions, beliefs, and needs of human beings, ensuring that they start and end their projects with a strong connection to their target audience.

To achieve this, X-UP Inc follows a three-step process. First, they go deep by immersing themselves in your world. They work closely alongside your employees, interview your customers, and study all available information to gain insights that can be hard to find within your organization.

Second, they focus by simplifying and distilling the information they gather, resulting in a laser-focused two-page creative brief. Lastly, they create solutions that optimize outcomes while minimizing costs. They propose alternative routes or mediums that may not have been previously considered by the client, ultimately achieving greater impact at a lower cost.

Led by Michael Franzini, a highly experienced and award-winning creative director/CEO, and Nicholas Carter, an accomplished executive producer, X-UP Inc has an impressive track record of exceeding expectations while staying on-time and on-budget. They have worked with renowned clients and partners on various projects that address important issues and capture attention on both a national and international scale. To learn more or discuss your project, you can reach X-UP Inc at their Santa Monica office or via email and phone