# GroundTruth

- **Website:** <https://xad.com>
- **Primary alias:** `xad.com`

## Description

GroundTruth is a leading brand in location-based advertising, formerly known as xAd. With a vision to revolutionize location-based advertising, GroundTruth offers a range of products and services that help businesses grow seamlessly. Their self-serve platform, GroundTruth Ads Manager, allows users to plan, activate, and measure their media campaigns with ease. Alternatively, businesses can choose to work with GroundTruth's team of marketing experts for managed campaigns. GroundTruth also offers partnership programs and programmatic solutions to supplement core media offerings. Their technology focuses on reaching consumers during relevant moments in their everyday lives, utilizing accurate visitation data and advanced targeting capabilities. With a vast library of consumer insights, reports, and webinars, GroundTruth provides marketers with the tools and resources needed to make informed decisions. Join GroundTruth on their journey to unlock the full potential of location-based advertising.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/groundtruthco)
- [linkedin](https://linkedin.com/company/groundtruthco)
- [facebook](https://facebook.com/xadinc)
- [youtube](https://youtube.com/c/GroundTruth)
- [instagram](https://instagram.com/groundtruthco)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF0DAyMVV/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789509068600)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idF0DAyMVV/w/820/h/209/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771166778807)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monte Carlo | #80d0c7 | accent |
| Bottle Green | #0a4037 | dark |
| Tumbleweed | #dfa579 | light |

## Fonts

- var(--theme-font-family) — asset _(custom)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF0DAyMVV/w/200/h/33/id57cpDvSh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789509068669)

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_Source: <https://brandfetch.com/xad.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._