# Xenitra Limited

- **Website:** <https://xenitra.com>
- **Primary alias:** `xenitra.com`
- **Other aliases:** `AU0000460198`, `XEN.AX`

## Description

Xenitra Limited (ASX: XEN) connects premium global consumer brands with high-growth Asian markets, with a focus on China. The company specialises in fast-moving consumer goods, nutraceuticals, over-the-counter medicines and personal care products. Its portfolio includes functional and medical foods, such as infant formula, vitamins, minerals and supplements, as well as non-prescription medicines and complementary products.

Xenitra brings these products to market through a channel-optimised sales ecosystem spanning business-to-business trading, retail distribution and major Chinese ecommerce platforms. Its proprietary platform supports market integration, marketing insights and sales growth, while blockchain-enabled real-world asset tokenisation links products to a closed distribution ecosystem. The company reports more than 25 brand partners, over 200 online storefronts and more than 500 tokenised distribution partners. It also reports total sales exceeding $70 million since 2024.

Headquartered in Brisbane, Australia, Xenitra is listed on the Australian Securities Exchange. Its business combines product distribution and digital sales infrastructure to help international brands reach consumers through established online and business channels in China.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/xenitra)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPSvPqOy8/w/750/h/154/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790294682609)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPSvPqOy8/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790294682719)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Red | #cf2e2e | accent |
| Thunder | #231f20 | dark |
| Rose Bud | #faaca8 | light |

## Fonts

- Public Sans — asset _(google)_
- icomoon — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPSvPqOy8/w/200/h/79/idlJXjZ9ts.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790294682836)

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_Source: <https://brandfetch.com/xenitra.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._