# XERIC WATCHES

- **Website:** <https://xeric.com>
- **Primary alias:** `xeric.com`

## Description

XERIC WATCHES is a brand that is passionate about creating unique and exciting timepieces. Their journey began in 1998 when Mitch Greenblatt, a watch collector and influential blogger, started collecting and blogging about vintage watches. This led to the birth of Watchismo.com, which became a platform to showcase and resell these rare collectible pieces. In 2007, Mitch teamed up with his brother Andrew to distribute reissued models of a French watch brand. Although the distribution business didn't work out, their partnership flourished, and Watchismo's e-commerce business thrived. In 2013, XERIC was created by the dream team of Mitch, Andrew, and Danny. Since then, they have launched 20 successful Kickstarter campaigns and have become a leading microbrand in the world of horology. They challenge traditional watch designs, pushing the boundaries of how time is displayed on mechanical watches. XERIC's passion for unexpected timepieces shines through their creations, making time fun again for watch collectors and enthusiasts. Explore their diverse range of watches, including the Atlasphere, Halograph, and NASA collections, and join their journey to redefine watch design and craftsmanship.

## Industries

- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury
- 🛍 E-commerce and Shopping
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZTSnlmTO/w/150/h/151/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774938767060)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Fir | #010200 | dark |
| White | #ffffff | light |
| Paradiso | #3a9793 | accent |

## Fonts

- var(--typeHeaderPrimary) — asset _(custom)_
- var(--typeBasePrimary) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZTSnlmTO/w/1500/h/500/idabRLNab7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774938767412)

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_Source: <https://brandfetch.com/xeric.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._