YA. BE is a brand that was founded in 2019 by four entrepreneurs with a mission to redefine beauty. Meet Valeria, Margherita, Gloriana, and Consuelo, the founders of YA.

BE. This brand revolutionizes the world of beauty by promoting natural and authentic self-expression through a line of skincare products that are allergen-free, natural, and vegan, for both your skin and mind. Each product is enhanced with a digital ingredient: mindfulness meditation podcasts that allow you to embark on an intimate journey of pure beauty.

The brand was born from the vision of its founder, Valeria Scargetta, a mindfulness and personal growth expert, and former executive manager, with a dream to rewrite the definition of beauty and empower everyone to feel beautiful when they look in the mirror. YA. BE, which stands for You Are Beautiful, truly believes in the power of mindful beauty.

With their range of natural, vegan, and allergen-free cosmetics, they are committed to helping you reconnect with your inner resources, potential, and precious self. YA. BE has also been recognized for its achievements, being selected by SEPHORA for their acceleration program and honored by AVON UK and USA as one of the top 10 most promising startups in Europe founded by women in 2019.

Join the YA. BE journey and discover your personal glow by following them on Instagram at @yabebeauty