Atour Hotel is a Chinese hotel chain that offers comprehensive and affordable accommodation services to both business and leisure travelers. Founded in 2013, the company is headquartered in Shanghai, China. Atour Hotel operates under the philosophy of Light luxury, cultural fusion, and guest-centric service.

The company focuses on providing a comfortable and modern environment combined with a touch of cultural richness to enhance the guest experience. They offer various types of rooms, including standard rooms, suites, and themed rooms, each designed with a unique and stylish approach. With a strong presence in China, Atour Hotel has expanded its operations globally.

The company has opened numerous hotels in major cities like Beijing, Shanghai, and Guangzhou. Additionally, Atour Hotel has established partnerships with international hotel chains to offer a wider range of destinations to its customers. These partnerships enable them to provide a seamless experience for travelers across different regions.

In terms of market position, Atour Hotel has become one of the leading hotel chains in China. It has experienced significant growth, with a steady increase in global sales over the years. The company's focus on providing quality service at an affordable price has helped it gain a competitive edge in the market, attracting a large customer base.

Notably, Atour Hotel has continuously adapted its brand strategy to meet the evolving needs of its customers. It has introduced innovative features, such as smart technology integration and personalized services, to enhance the guest experience. Furthermore, the company has expanded its product lineup by offering additional facilities and amenities, including fitness centers, business centers, and meeting rooms.

As of the latest updates, Atour Hotel continues to expand its reach and strengthen its position in the hospitality industry. With a focus on providing exceptional service and an enjoyable stay for its customers, Atour Hotel strives to become a globally recognized hotel chain