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Yamaha

@yamaha.com

Yamaha aims for its corporate goal, "Sharing Passion & Performance" through business centered on sound and music, providing various services and products including acoustic to digital musical instruments as well as PA equipment and AV products.

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About

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Yamaha Corporation, commonly known as Yamaha, is a multinational corporation based in Japan that specializes in the manufacture of musical instruments, electronics, motorcycles, and power sports equipment. The company's presence in the United States dates back to 1960 when it established a subsidiary, Yamaha International Corporation, which later became Yamaha Corporation of America (YCA). Yamaha's headquarters in the United States is located in Buena Park, California.


This facility serves as the central hub for the company's operations in North and South America, coordinating activities such as sales, marketing, distribution, and customer support. The headquarters also houses a research and development center responsible for developing cutting-edge technologies for Yamaha's various product lines. Yamaha offers a diverse range of products and services.


In the musical instruments segment, the company manufactures and sells pianos, keyboards, guitars, drums, wind instruments, and professional audio equipment. Yamaha has earned a reputation for producing high-quality instruments and remains a preferred choice for musicians worldwide. In addition to musical instruments, Yamaha has expanded into various other industries.


It produces marine products such as boats, outboard motors, and personal watercraft. The company is also a major player in the motorcycle market, offering a wide range of motorcycles and scooters. Furthermore, Yamaha manufactures audio visual products, automotive parts, and industrial robots.


On a global scale, Yamaha has established a strong presence with numerous subsidiaries, joint ventures, and partnerships. Yamaha Motor Co. Ltd, a subsidiary of Yamaha Corporation, is a prominent player in the motorcycle, marine, and power sports industries.


It has manufacturing plants and offices in various countries, including India, Indonesia, and Thailand. Yamaha is also involved in joint ventures with other companies, such as the Yamaha-Benelli partnership for production and distribution of motorcycles in China. Yamaha holds a competitive market position globally.


The company's sales revenues consistently rank among the highest in the industry. It faces fierce competition from other leading companies in each of its product segments, such as Roland, Fender, and Gibson in the musical instrument industry. However, Yamaha has managed to maintain its market share thanks to its strong brand recognition, innovation, and commitment to quality.


Throughout its history, Yamaha has achieved numerous milestones and landmarks. Notable achievements include the development of the first digital synthesizer and the introduction of the first silent piano. The company has also received numerous awards for its contributions to the industry, including several Grammy Awards for its musical instruments.


As of the latest updates, Yamaha continues to expand its product portfolio, focusing on developing environmentally friendly and technologically advanced products. The company actively invests in research and development to stay at the forefront of innovation. With a global customer base and a commitment to excellence, Yamaha remains a leading choice for musicians, enthusiasts, and professionals across various industries.


In conclusion, Yamaha Corporation is a renowned multinational corporation with a strong presence in the United States. It offers a wide range of products, including musical instruments, motorcycles, electronics, and power sports equipment. Yamaha's headquarters in the US coordinates its operations in the Americas.


With a global market presence and a rich history of achievements, Yamaha continues to thrive as a leading player in various industries

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Company Type

Privately Held

Company Size

10,001+

Year Founded

1960

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