# 山と道

- **Website:** <https://yamatomichi.com>
- **Primary alias:** `yamatomichi.com`

## Description

山と道 is an outdoor brand that aims to create essential hiking gear based on their own hiking experiences. As passionate hikers, they want to deepen their understanding of hiking by developing and using their own equipment. With their knowledge and expertise, they create gear that enhances the hiking experience for others. They strive to grow their brand alongside the hiking community in Japan and contribute to the development of hiking culture. 山と道 offers a range of products including backpack.

## Industries

- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [twitter](https://twitter.com/YAMATOMICHI)
- [facebook](https://facebook.com/%E5%B1%B1%E3%81%A8%E9%81%93-YAMATOMICHI-UL-HIKE-BACKPACKING-118350621573703)
- [youtube](https://youtube.com/channel/UCqw0y7KLqa3-UPZHaT3letQ)
- [instagram](https://instagram.com/yamatomichi)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYT1ogJjL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789821037633)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYT1ogJjL/w/1474/h/1739/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789821037500)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tom Thumb | #445e39 | dark |
| Ziggurat | #b7dfd7 | light |
| Picton Blue | #2e93e6 | accent |

## Fonts

- TsukuGoPro-B-HelveticaNowTextMedium — asset _(custom)_
- TsukuGoPr5-R-HelveticaNowTextLight — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYT1ogJjL/w/1500/h/500/id8eQ1egvf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789821037801)

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_Source: <https://brandfetch.com/yamatomichi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._