Yard Mastery is a brand that aims to put the DIYer first. They understand the challenges faced by today's highly educated and savvy consumers, and they work towards meeting these challenges by partnering with innovative brands and developing their own products. Yard Mastery believes in transparency and innovation, driven by the power of the internet.

They strive to be the conduit that feeds the success of brands previously locked out of the DIY market or new startups looking to reach early adopters in the DIY space. Yard Mastery was started by Allyn Hane (The Lawn Care Nut) and his business partner, Josh Whitford, in early 2019. They have two primary fertilizer and bio-stimulant partners, Carbon Earth Co and Greene County Fertilizer Co.

Additionally, Yard Mastery helps other Lawn Care YouTubers gain access to and distribute these products without the hassle of setting up an ecommerce business. The Yard Mastery App is a valuable tool that helps users make smarter decisions about their lawn care. It includes features like a Lawn Journal to track progress, record mowing sessions, and provide 24-hour average soil temperature, which is crucial for implementing effective strategies.

As Yard Mastery continues to grow, they have partnered with experienced professionals to ensure the success and expansion of their brand. Their development team is based in the US, and they have an office in Bozeman, MT. With their app and commitment to innovation, Yard Mastery strives to be at the forefront of the DIY lawn care industry