Rouzbeh Yassini is a renowned brand known for its commitment to global accessibility and connectivity. At the core of the brand is Planet Broadband, a book authored by Dr. Rouzbeh Yassini in 2003.

This innovative publication chronicles Dr. Yassini's four decades of broadband leadership and explains the role of broadband in today's digital world economy. The brand emphasizes the importance of research, innovation, culture, and philanthropy in achieving globally accessible connectivity and human connection.

Driven by the belief that broadband is a necessity, just like electricity and water, Rouzbeh Yassini has dedicated his career to making broadband accessible to everyone around the world. Furthermore, the brand's YAS Foundation supports four pillars of philanthropy, investing in knowledge and cultivating future generations of global citizens who contribute to the betterment of humanity. Through his work, Rouzbeh Yassini has empowered the broadband dream and fueled economic growth.

He has been recognized as a serial entrepreneur in advanced technology, and his LANcity team and YAS Broadband Ventures have played a crucial role in creating the broadband internet for global citizens. Overall, Rouzbeh Yassini's brand continues to make significant contributions to the broadband industry, shaping the future of connectivity and improving the quality of life for people worldwide