# Yates

- **Website:** <https://yates.co.nz>
- **Primary alias:** `yates.co.nz`

## Description

Yates is a brand committed to supporting the ongoing sustainability of our planet through gardening. With a rich history of over 140 years, Yates aims to help everyone discover the joy of gardening while promoting a better world. The brand offers a wide range of products including seeds, fertilizers, compost, lawn care, pest control, and more. They also provide resources such as project guides, articles, videos, and a seed finder to help gardeners of all levels. In addition to their product offerings, Yates focuses on sustainability initiatives to reduce waste, lower carbon emissions, and promote a diverse and inclusive culture. The brand supports various community initiatives, schools, and not-for-profit organizations such as Save the Kiwi, Moths and Butterflies of New Zealand Trust, and Trees for Survival. By 2025, Yates aims to make all their packaging reusable or recyclable, furthering their commitment to sustainability. Join Yates in growing a better world through gardening.

## Industries

- 📊 Business and Consumer Services
- 🏭 Heavy Industry and Engineering
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 🧪 Science and Education
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/yatesnz)
- [youtube](https://youtube.com/channel/UCFD1JLsnDr-VjgJXIAvyJUw)
- [instagram](https://instagram.com/yatesnewzealand)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9__qh6ip/w/379/h/132/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778600286369)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9__qh6ip/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787359076081)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e21c24 | accent |
| Limeade | #66a000 | dark |
| White | #ffffff | light |

## Fonts

- Merriweather-UltraBold — asset _(custom)_
- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/yates.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._