# Y.Chroma Apparel

- **Website:** <https://ychroma.com>
- **Primary alias:** `ychroma.com`

## Description

Y.Chroma Apparel is a menswear brand founded by Max Israel for men over 40 seeking a fresh approach to personal style. Based around a midlife reinvention concept, the brand pairs familiar silhouettes with considered color palettes, offering an alternative to wardrobes dominated by navy and gray. Its collections are presented as complete wardrobe systems, with color plans inspired by cities including Lisbon, Paris, Seattle, Tokyo, and Valencia.

The range includes polo shirts, tees, henleys, button shirts, knitwear, jackets, shirt-cut jackets, pants, shorts, denim, and accessories such as sunglasses and furoshiki. Y.Chroma also offers performance-focused athleisure, including workout shirts and coordinated pieces made with premium fabrics. The brand emphasizes European craftsmanship and lists Lisbon as the home of its wardrobe systems.

Beyond clothing, Y.Chroma provides outfit ideas, look books, editorial inspiration, and one-on-one wardrobe planning by Zoom. Customer support includes a lifetime repair commitment, 90-day returns, and exchanges for up to one year. Free shipping is available on orders of two or more items.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/ychromaapparel)
- [instagram](https://instagram.com/y.chroma.apparel)
- [linkedin](https://linkedin.com/company/y-chroma)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idumvcaoNu/w/240/h/89/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792829605944)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idumvcaoNu/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792829606461)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Copper | #c07a42 | accent |
| Black | #000000 | dark |
| Silver | #bfbfbf | light |

## Fonts

- var(--tw-font-sans) — asset _(custom)_
- var(--tw-font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idumvcaoNu/w/1584/h/396/idtgyAoNUv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792829606163)

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_Source: <https://brandfetch.com/ychroma.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._