Yellow Wood Partners is a private equity brand that takes a unique approach to investing in the consumer industry. With a focused strategy on consumer brands, they have acquired 35 brands with EBITDA ranging from $15-100 million and equity investments of $35-200 million+. With an AUM of $1.

7 billion, Yellow Wood Partners believes that every brand is unique and requires a tailored management approach. Their success is built on a team with extensive industry knowledge, guided by operational experts, and led by seasoned investment professionals. They are a complete partner, providing operational insight and sector expertise, and they work closely with management teams to drive growth and value creation.

Through data-driven analytics and operational initiatives, they help brands realize their full potential. Yellow Wood Partners also emphasizes consumer research and analytics, constantly listening to consumer needs in order to develop effective strategies. They have a family of brands spanning beauty and personal care, home, health and wellness, active lifestyle, food and beverage, pet, family, and apparel and accessories.

Yellow Wood Partners' Consumer Operating DNA® strategy combines extensive industry research and analysis with operational expertise to drive growth and value for their brand partners