Yenidoğu is a leading educational brand that believes in the value of learned knowledge and the unlimited ways of teaching. They are dedicated to researching and implementing the most ideal education systems, understanding not just how to teach but also what knowledge should be taught to whom. With a focus on holistic education, Yenidoğu develops programs and materials that aim to teach knowledge in the most effective and tangible way, knowing that the excellence of schools, programs, and materials can only be enhanced by exceptional teachers.

They believe that a teacher should embody the philosophy, vision, and mission of education, even after the classroom doors close. In an industry where education is often marketed as a consumer product, Yenidoğu strives to be a pioneering organization in the private education sector, offering a human-centered approach through their comprehensive education system. Additionally, they nurture natural talents in sports by providing advanced sports training to selected individuals, aiming to raise top-quality professional athletes