Yes Theory is an influential brand that embodies adventure, pushing boundaries, and embracing discomfort. Founded by Ammar, Thomas, Matt, and introduced in 2015 while in Montreal, Canada, Yes Theory embarked on their ambitious Project 30. Within 30 days, they challenged themselves to do things they had never done before, documenting their journey through captivating videos.

With determination and the willingness to step out of their comfort zones, Yes Theory gained a following and found their purpose. Eventually, they relocated to Venice, California after receiving an unexpected offer from Snapchat. It was during these moments that they realized their mission: Seek Discomfort.

Yes Theory focuses on creating meaningful connections and memorable experiences by stepping outside of the ordinary. They have achieved remarkable milestones, including reaching one million YouTube subscribers, launching the Seek Discomfort apparel line, and collaborating with influential personalities like Will Smith. Yes Theory is not just a YouTube channel, but a philosophy, a community, and a lifelong commitment to challenging limits and pursuing dreams.

Join Yes Theory on their extraordinary journey and become a part of their 1,000 Year Project