With a focus on understanding tracking and maximizing audience insights, yieldPlanet empowers businesses to apply market research, measure ad performance, and develop and improve their products. One key aspect of yieldPlanet's offerings is the TCF (Transparency and Consent Framework), a comprehensive tool that enables businesses to comply with privacy regulations and manage user consent effectively. Through the TCF, yieldPlanet allows businesses to select basic or personalized ads and content, store and access information on devices, and measure content performance.

In addition to the TCF, yieldPlanet provides popular services such as Google Analytics, Facebook, and YouTube integration, offering businesses a holistic view of their online presence. Their commitment to privacy is evident in their categorization of cookies as first, second, or third party, and their dedication to data protection and removal. With yieldPlanet, businesses can optimize their marketing efforts, maximize audience insights, and enhance user experiences, all while ensuring compliance with privacy regulations