Yoonj is an award-winning brand led by Yoonj Kim, a highly accomplished television journalist, writer, and producer. With a remarkable career spanning four continents, Yoonj has received accolades for her extensive coverage of various critical topics such as immigration, the drug war, homelessness, environmentalism, and the 2020 presidential campaigns. Currently serving as the Social Impact Correspondent at MTV News, she hosts and writes viral segments on social and political issues for MTV News's flagship news show, Need to Know.

Additionally, Yoonj is the creator and host of MTV News's thought-provoking docu-series called HOLD UP! which challenges established assumptions with a fresh perspective. She has been recognized with numerous awards, including the 2020 WOWIE Award for Outstanding Correspondent and the 2017 Los Angeles Press Club Award for Best Investigative Series. Yoonj's expertise lies in gaining access to high-level institutions and marginalized communities, showcasing her commitment to investigative journalism.

Her prior work includes being a correspondent and producer at Mic, Playboy, and Vocativ, among others. As a talented writer, Yoonj's powerful articles have been featured in reputable publications such as The Washington Post, Slate, The Guardian, and The Los Angeles Times. With a Bachelor's degree in Journalism from Northwestern University’s Medill School of Journalism, Yoonj's incredible talent, diverse linguistic abilities, and passion for storytelling have solidified her position as a respected figure in the industry.

Based in Los Angeles, she is a naturalized American citizen hailing from South Korea. Yoonj is fluent in Korean, German, and Spanish, adding a multi-cultural dimension to her work