Yoplait's asset
Yoplait

@yoplait.com

Yoplait has delicious, gluten-free yogurts with a wide selection of flavors.

πŸ“’

Find anything inaccurate?

If you spot any mistakes on this brand profile, report to us.

Banner

Brand Logos

View all
Yoplait's logos

Logo

PNG

Yoplait's logos

Icon

JPEG

About

Description

Yoplait is a popular yogurt brand in the United States known for its wide range of flavors and consistent quality. Founded in 1965, Yoplait is a subsidiary of General Mills, a renowned multinational food company. The headquarters of Yoplait US is located in Minneapolis, Minnesota.


Yoplait offers a variety of products, including traditional yogurt, Greek-style yogurt, yogurt smoothies, and lactose-free options. Their yogurt flavors range from classic fruit varieties like strawberry and blueberry to more unique options like key lime pie and orange creme. Yoplait also offers low-fat and light yogurt options for those seeking healthier alternatives.


In addition to its regular yogurt line, Yoplait has ventured into the dessert category with products such as whipped yogurt and yogurt parfaits. On a global scale, Yoplait operates in various countries through partnerships and joint ventures. In 1971, Yoplait formed a joint venture with French dairy cooperative Sodiaal.


This joint venture, known as Yoplait SAS, allowed Yoplait to expand its presence in international markets. Yoplait SAS is responsible for the brand's operations in Europe, the Middle East, Asia, and Africa. Yoplait has successfully established itself as a leader in the yogurt industry.


Its products are widely distributed and recognized globally, making Yoplait a household name. The brand's strong market position is evident from its sales, which have steadily increased over the years. Competing with other major yogurt brands like Chobani and Danone, Yoplait has maintained its place as one of the top sellers in the United States.


Throughout its history, Yoplait has undergone changes to adapt to evolving consumer preferences. One notable event was the introduction of its Greek yogurt line in 2010, in response to the growing demand for this style of yogurt. This move proved successful, significantly boosting Yoplait's sales and solidifying its position in the market.


As of the latest updates, Yoplait continues to innovate and introduce new products to cater to changing consumer tastes. The brand has recently focused on developing yogurt options that are lower in sugar and better for gut health. These efforts showcase Yoplait's commitment to meeting consumer demands and remaining competitive in the ever-evolving yogurt market.


In conclusion, Yoplait is a prominent yogurt brand in the United States, offering a wide range of flavors and innovative products. With a strong market presence and global operations, Yoplait has continued to adapt and grow, staying ahead of its competitors

Read more...

Brand collections

View all

Logos

Colors

Fonts

Images

Β© 2024 Brandfetch, SA. All rights reserved.