Yougou is a large-scale fashion B2C e-commerce platform that focuses on providing high-quality and trendy fashion apparel, footwear, and accessories. The website is owned by the leading fashion footwear and apparel brand company, Belle International Holdings Limited, with a workforce of over 2,000 employees. Yougou offers a wide range of products in six major categories: Sports, Men's Shoes, Women's Shoes, Outdoor, Children's Shoes, and Bags & Accessories.

It features well-known brands like Belle, Tata, Skechers, CAT, Nike, Adidas, and LESFIES. With a deep supply chain management system, Yougou participates in various stages of product development, design, production, and retail. Leveraging the support of Belle International, it provides flexible replenishment mechanisms and tailored online products for customers.

With nationwide warehouse centers in Shenzhen, Beijing, and Shanghai, Yougou has established a sales network that covers major e-commerce markets, providing convenient and efficient service to customers across the country. They also offer a range of customer-friendly services, including a 10-day return and exchange policy, price adjustment compensation, and a year-round customer service available from 9:00 to 23:00