Avon USA is the American subsidiary of Avon Products, Inc., a multinational beauty and personal care company. Headquartered in New York City, Avon USA has a rich history that dates back to the late 19th century. Avon was founded in 1886 by David H.

McConnell as the California Perfume Company. Originally, it operated as a perfume company, but soon expanded its product line to include cosmetics and other beauty products. In 1939, the company changed its name to Avon Products, Inc.

The headquarters of Avon USA is located in the heart of Manhattan, in New York City. The office serves as the hub for the company's operations in the United States. It houses various departments, including marketing, sales, research and development, and customer service.

Avon USA offers a wide range of beauty and personal care products, including skincare, makeup, fragrance, haircare, and personal care products. The company is particularly known for its Avon True Color line, which offers a vast array of makeup products. Over the years, Avon has also ventured into the fashion and home categories, offering clothing, jewelry, and home décor items.

On a global scale, Avon has a significant presence in more than 100 countries. The company operates through a direct sales model, utilizing a network of independent sales representatives called Avon representatives. These representatives promote and sell Avon products to individuals in their communities.

Avon has several noteworthy subsidiaries, joint ventures, and partnerships. In 2019, the company entered into a joint venture with LG Household & Health Care, a leading Korean beauty company, to expand its presence in the Asian market. Additionally, Avon has launched various collaborations with renowned brands, such as Kenzo and Christian Lacroix, to offer exclusive collections to its customers.

In terms of market position, Avon is one of the world's largest direct selling companies. It has faced intense competition from other beauty brands and retailers, both in the United States and globally. However, Avon has maintained a strong foothold in the market, largely due to its extensive network of representatives and its reputation for high-quality products.

Recent years have seen significant changes in Avon's strategy and product lineup. In 2016, the company announced a transformation plan, focusing on digital initiatives, product innovation, and enhancing the representative experience. Avon has also made efforts to adapt to changing consumer preferences by introducing more inclusive shade ranges and expanding its men's grooming line.

As of the latest updates, Avon has been acquired by Natura &Co, a Brazilian multinational cosmetics company, in January 2020. The acquisition has created one of the largest beauty companies in the world, with a stronger presence in Latin America and other key markets. In conclusion, Avon USA is a prominent beauty and personal care company, known for its direct selling model and extensive product range.

While facing competition in the market, the company maintains a strong market position and continues to evolve to meet the changing needs of consumers