YPB Group is a leading provider of brand protection and consumer engagement solutions to global brands. Founded in 2011 by John Houston, the company foresaw the growing need for brands to protect their products and packaging in an increasingly global market. With a customer-facing base in Australia and a research and development team in the U.

S. YPB Group's mission is to enable consumers to securely authenticate goods with their smartphones, providing brand protection and triggering consumer engagement through authenticity. The company has achieved significant milestones, such as being listed on the Australian Securities Exchange in 2014 and acquiring the global rights to the multi-patented MotifMicro smartphone readable technology in 2018.

YPB Group's products have already been used on over a billion product units worldwide. With a vision to ensure every consumer can authenticate every product before purchasing, YPB Group continues to innovate and provide cutting-edge security solutions. The company's dedicated board of directors and management, with decades of experience across industries, ensures its commitment to excellence and success