Yellow Corporation, commonly known as Yellow, is a leading transportation company based in the United States. The company has a rich history dating back to 1924, when it was founded as Yellow Cab and Transit Company in Oklahoma City. Over the years, Yellow has evolved into a comprehensive freight transportation provider, offering a wide range of services to its customers.

Yellow is headquartered in Overland Park, Kansas. The headquarters impressively spans over 80,000 square feet and houses various departments including operations, customer service, finance, and marketing. The main products and services offered by Yellow include less-than-truckload (LTL) freight transportation, logistics services, and supply chain solutions.

The company operates a vast fleet of well-maintained trucks and trailers, ensuring timely and efficient delivery of goods across the United States and Canada. Yellow's comprehensive logistics solutions provide customers with end-to-end management of their supply chains, including planning, execution, and optimization. On a global scale, Yellow has a significant presence through its subsidiaries, joint ventures, and partnerships.

One of its notable subsidiaries is Holland, which specializes in regional LTL transportation. Yellow also has joint ventures with major transportation companies in Mexico, expanding its reach into the Mexican market. These strategic partnerships enable Yellow to offer seamless cross-border transportation solutions to its customers.

In terms of market position, Yellow holds a strong position in the transportation industry. It is among the top LTL freight carriers in the United States, with a focus on providing excellent service and reliability. The company competes with other major players such as FedEx Freight and XPO Logistics.

While it faces competition, Yellow's brand name and long-standing reputation contribute to its market dominance. Yellow has achieved various milestones and made significant changes to its brand strategy over the years. In 2012, the company rebranded itself from YRC Worldwide to Yellow Corporation, aligning its name with its iconic brand Yellow.

This move aimed to reinforce its identity and legacy in the transportation industry. As of the latest available information, Yellow continues to operate as a leader in the transportation sector. The company remains committed to providing exceptional service and expanding its global footprint.

It constantly adapts to the evolving transportation landscape and leverages technology to enhance its operations and customer experience. With its well-established position and strong market presence, Yellow Corporation is poised for continued growth and success in the future