@yukaichou.com
Unlock game optimization and gamification strategies for immersive experiences.
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Yu-kai Chou is a renowned author and international keynote speaker in the fields of gamification and behavioral design. With a wealth of experience and expertise, he is the Founding Partner and Chief Creation Officer of The Octalysis Group, a premium consulting and design firm. Additionally, Chou serves as the Co-Founder and Chief Experience of Metablox, an innovative NFT platform that combines real-world places and memories.
Chou's impressive accomplishments include being the Original Creator of the Octalysis Framework and authoring the critically acclaimed book Actionable Gamification: Beyond Points, Badges, and Leaderboards, which has sold over 100,000 copies and is widely referenced in academic circles. As an esteemed speaker and lecturer, Chou has shared his insights on gamification and motivation at prestigious institutions such as Harvard, Stanford, and Oxford, as well as notable organizations like Tesla, Google, and LEGO. His impactful design work has enhanced the experiences of over 1.
5 billion users worldwide. Recognized as one of the Top 100 Gamification Gurus, Chou's contributions have been acknowledged by the Gamification World Congress and the Gamification Europe Conference. Moreover, he has paved the way in the gamification industry since 2003, making him one of its earliest pioneers.
Chou's passion extends beyond his professional achievements. He is a proud supporter of SpaceX and Mighty Bear Games and a Fellow for the Royal Society of Arts. Notably, he was also knighted by His Imperial Highness King Yi Seok of the Joseon Imperial Family of Korea.
With a strong commitment to helping others succeed, Chou offers mentorship through Octalysis Prime, a gamified library that encapsulates his extensive research and work. Whether you're looking to enhance your gamification practice or seeking his expertise for your organization, Yu-kai Chou is the go-to authority in the realm of gamification and behavioral design
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