# YY Nation - **Website:** - **Primary alias:** `yynation.com` - **Founded:** 2018 - **Employees:** 2+ - **Location:** Wellington, Wellington, New Zealand - **Company kind:** PRIVATELY HELD ## Description YY Nation is a footwear brand focused on making comfortable shoes with a lighter environmental footprint. Its women’s and men’s collections include sneakers made with natural and plant-based materials such as hemp, cactus, merino wool, bamboo, and pineapple husks. The brand also offers accessories, with styles organized by material and available through its online store and retail partners. YY Nation describes its shoes as lightweight, machine washable, odor resistant, temperature regulating, and suitable for all-terrain use. Customer reviews highlight comfort from the first wear, including for extended days on foot. The company offers free shipping and free returns on orders, along with size guidance and support for returns and exchanges. Sustainability is central to YY Nation’s positioning. The brand says it is Zero Carbon Certified by EKOS, and explains that it works to replace the natural resources used in its materials by supporting the growth and protection of indigenous forests. Customers can learn more about its sustainability efforts, find stockists, and connect with the brand through its social media channels. ## Industries - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🏝 Lifestyle ## Links - [facebook](https://facebook.com/yynation) - [instagram](https://instagram.com/yynationofficial) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3XPaKQWM/w/195/h/25/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793595328109) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3XPaKQWM/w/1111/h/1111/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793595328409) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Madison | #0e2e66 | dark | | White | #ffffff | light | | Persian Green | #00b682 | accent | ## Fonts - SofiaPro-Bold — asset _(custom)_ - SofiaPro-Regular — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._