ZA Group Inc. (ZAAG) is a brand development company that specializes in acquiring direct-to-consumer (DTC) brands. They are dedicated to delivering compelling products in various sectors including fashion, streetwear, wellness, home, and the active & outdoor lifestyle.

With a focus on taking these brands to the next level, ZA Group aims to own, license, or manage them. One of their noteworthy brands is NFID Clothing, an active lifestyle brand with a rich history rooted in the expansion of consciousness. NFID caters to consumers at the intersection of surf, skate, trail running, yoga, meditation, and martial art cultures.

As a direct-to-consumer brand, NFID produces high-quality apparel and accessories. They collaborate selectively with artists and influencers who bring authenticity and credibility to the brand. In addition to their brand acquisitions, ZA Group is also working on a subscription-based wet shave club for women and exploring opportunities to branch out into other product lines with various celebrities.

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