# Grupa Zasada

- **Website:** <https://zasada.pl>
- **Primary alias:** `zasada.pl`
- **Founded:** 1977
- **Employees:** 5,001+
- **Location:** Krakw, Poland
- **Company kind:** PUBLIC COMPANY

## Description

Zasada is a brand that encompasses four pillars: automotive, real estate, production, and lifestyle. Their diverse range of products and services reflects a thoughtful strategy aimed at providing security and stability. In the automotive sector, Zasada offers a network of dealerships, driver training centers, and specialized vehicles, as well as spare parts. They are also actively involved in the emerging field of electromobility, offering electric vehicles and promoting sustainable transport. In the real estate sector, Zasada develops residential and commercial properties. Their production division focuses on cutting-edge technologies, manufacturing composite components, road construction machinery, and lightning-fast locking systems. Additionally, Zasada caters to the lifestyle segment by providing sportswear, operating ski resorts, and organizing summer sports activities. With their wide range of offerings, Zasada is dedicated to meeting the needs and desires of their customers in various industries.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/grupa-zasada)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idBpEOqv5O/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1787738073849)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBpEOqv5O/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787738073973)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #0d0d0d | dark |
| White | #ffffff | light |
| Jacarta | #2f2d74 | accent |

## Fonts

- Inter — asset _(google)_
- Sansation Webfont — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBpEOqv5O/w/1920/h/441/idYeUOh3R7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787738074393)

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_Source: <https://brandfetch.com/zasada.pl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._