# Zentralverband der deutschen Werbewirtschaft ZAW

- **Website:** <https://zaw.de>
- **Primary alias:** `zaw.de`
- **Founded:** 1949
- **Employees:** 11+
- **Location:** Berlin, Land Berlin, Germany
- **Company kind:** NON PROFIT

## Description

Der_ZAW, also known as the German Advertising Federation, is dedicated to creating politically balanced and optimal economic conditions for the advertising industry in Germany. With a focus on growth, innovation, and employment, they aim to ensure that advertising remains a crucial aspect of the free market economy and a driving force behind a diverse and independent media landscape. As the national association of the advertising industry in Germany, Der_ZAW represents all sectors and disciplines in advertising through a large and dynamic network of 41 member organizations. These include advertising industry organizations, media and publishers, communication and media agencies, as well as market research and advertising professions. Der_ZAW's key tasks involve defending and promoting the freedom of commercial advertising, advocating for fair and responsible commercial advertising through legislation and voluntary self-regulation, representing the industry in economic and social policy matters, and coordinating and consolidating interests and opinions within the advertising industry. Der_ZAW serves as the vital round table for the advertising industry, fostering collaboration and driving positive initiatives for the industry's advancement.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/der-zaw)
- [twitter](https://twitter.com/Der_ZAW)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idcE6yoquq/w/820/h/547/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790141976965)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcE6yoquq/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790141977061)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Swamp | #001721 | dark |
| Vivid Violet | #8c398f | accent |
| White | #ffffff | light |

## Fonts

- Hind Semi-bold — asset _(custom)_
- Hind Medium — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcE6yoquq/w/3500/h/2335/idM-JRKakW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790141978664)

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_Source: <https://brandfetch.com/zaw.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._