Zen Athlete is a brand that offers a unique sports training approach, combining sports psychology with visualization, meditation, and mind over matter philosophy. Their belief is that sports performance involves as much mental training as physical, and athletes must learn to go within to perform beyond. The brand was founded by Matt Belair, author of Zen Athlete, who has a deep curiosity about human potential and the power of the mind and body.

With a background in martial arts and extensive research in various fields such as meditation, visualization, and neuro-linguistic programming, Matt Belair has developed a comprehensive program to help athletes achieve peak performance. Zen Athlete's philosophy is rooted in the development of mind, body, and spirit, and their goal is to help athletes in all disciplines reach their highest potential in both sport and life. Through coaching services, training, and seminars, Zen Athlete aims to provide athletes with the tools and strategies to unlock their true potential and achieve extraordinary performance