Zenith is a luxury watch manufacturer based in Le Locle, Switzerland, with its roots dating back to 1865. The brand is known for producing high-quality timepieces, combining traditional craftsmanship with cutting-edge technology. Zenith has established a strong presence in the United Kingdom and has a dedicated headquarters located in London.

The company offers a wide range of timepieces, including classic dress watches, sporty chronographs, and elegant ladies' watches. Zenith is particularly renowned for its El Primero movement, known for its precision and high frequency. This iconic movement, which was introduced in 1969, remains a staple of Zenith's watch collection.

Operating on a global scale, Zenith has a number of noteworthy subsidiaries and partnerships. In 2000, it became a part of the LVMH Group, a luxury goods conglomerate. This alliance has provided Zenith with access to a wider market and enhanced brand recognition.

Additionally, Zenith has collaborated with other luxury brands such as Range Rover and Cohiba to create exclusive limited-edition timepieces. In terms of market position, Zenith enjoys a strong reputation worldwide. It continues to compete with other prestigious watch brands in the luxury segment, such as Rolex and Omega.

While its market share may be smaller in comparison, Zenith's commitment to innovation, quality, and elegant design has allowed it to carve out a niche for itself in the industry. In recent years, Zenith has undergone several significant changes. Under the leadership of current CEO Julien Tornare, the brand has adopted a more assertive and contemporary approach.

This has been evident in the introduction of new collections and the revamping of their product lineup. Zenith has also been actively engaging with a younger audience through digital platforms and collaborations with influencers. As of the latest updates, Zenith's current status remains strong in the luxury watch market.

It continues to release new models and expand its presence globally through strategic partnerships and retail expansion. With its rich history and innovative capabilities, Zenith remains an enduring symbol of Swiss watchmaking excellence