@zeropartybrief.com
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Welcome to Zero Party Brief! We are a brand that focuses on a new and intriguing data type called zero-party data. You may be familiar with first-party, second-party, and third-party data, but zero-party data is generating a lot of buzz recently. Coined by Forrester Research, zero-party data refers to the information that customers willingly and actively share with a brand.
This can include their preferences, purchase intentions, personal context, and how they want the brand to recognize them. At Zero Party Brief, we believe that zero-party data has immense value in creating personalized and relevant experiences. When customers explicitly provide data such as communication preferences, interests, and types of information they want to receive, it allows us to cater to their needs and deliver the content they genuinely desire.
While there may be differing opinions about the necessity of another data type, we strive to provide you with a comprehensive understanding of zero-party data and its potential. By subscribing to our weekly Zero Party Brief, you'll stay informed about the latest developments and insights in this exciting field. Join us on this data-driven journey and experience the benefits of zero-party data for yourself.
Created with your interests in mind, 2021 Caden Inc. Subscribe now!
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