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Zeta Global

@zetaglobal.com

Zeta Global empowers businesses with cutting-edge data-driven marketing solutions.

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About

Description

Zeta Global is a data-driven marketing technology company based in the United States. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Inc., the company initially focused on providing email marketing solutions.


Over the years, Zeta Global has evolved into a comprehensive marketing technology platform that leverages data, analytics, and artificial intelligence to help companies improve their customer acquisition, retention, and growth strategies. Headquartered in New York City, Zeta Global also has offices in Silicon Valley, London, Bristol, Hyderabad, and Manila. The company's headquarters in New York City is a state-of-the-art facility that houses its executive team, as well as a dedicated innovation center where data scientists and analysts work to develop cutting-edge solutions for its clients.


Zeta Global offers a wide range of products and services to its clients. This includes customer acquisition solutions, such as prospecting and lead generation, email marketing, programmatic advertising, social media advertising, and website personalization. The company also provides customer retention solutions, which include customer relationship management (CRM) tools, loyalty programs, and customer analytics.


Furthermore, Zeta Global offers data and analytics services, which help companies gain insights from their customer data and drive more effective marketing strategies. On a global scale, Zeta Global has a significant presence. The company has numerous partnerships and joint ventures with leading technology companies and advertising agencies worldwide.


Notably, Zeta Global acquired Acxiom Impact, the data-driven marketing division of Acxiom Corporation, in 2018. This acquisition expanded Zeta Global's global footprint and added more data capabilities to its platform. In terms of market position, Zeta Global is recognized as a prominent player in the marketing technology industry.


The company's innovative solutions and data-driven approach have earned it a strong reputation among clients and industry experts. Although specific sales figures are not publicly available, Zeta Global has reported steady growth over the years, driven by continued investments in research and development. Zeta Global has achieved several milestones and received notable recognition for its contributions to the industry.


The company has been named a Leader in The Forrester Waveβ„’: Email Marketing Service Providers, Q2 2020 and has received accolades for its customer service and data management capabilities. Currently, Zeta Global continues to innovate and expand its suite of marketing technology products and services. The company remains committed to helping its clients unlock the full potential of their customer data and drive meaningful business outcomes through personalized and data-driven marketing strategies

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Company Type

Privately Held

Company Size

1001-5000

Year Founded

2007

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