# Zharta

- **Website:** <https://zharta.io>
- **Primary alias:** `zharta.io`
- **Founded:** 2021
- **Employees:** 11+
- **Location:** Lisbon, Portugal
- **Company kind:** PRIVATELY HELD

## Description

Zharta is a groundbreaking brand that is revolutionizing the world of decentralized finance (DeFi) and Non-Fungible Tokens (NFTs). Our mission is to create an NFT Lending protocol that offers a non-custodial solution, powered by Lending Pools, AI price discovery models, and advanced risk modeling. We cater to both DeFi and NFT native holders who desire to borrow against their assets without selling them, enabling them to unlock liquidity. Additionally, we serve investors and lenders who want to tap into the profitable NFT market while maximizing their risk-adjusted returns. At Zharta, we are committed to putting the user at the center of our experience and our business. We strive to establish strong partnerships in the Web3/Crypto landscape to enhance the value created by others. We envision a future where digital assets are fully integrated into the financial system, providing equal access to financial primitives for everyone, regardless of their net worth. Transparency, trustless collaboration, and integrity are the core principles that drive us to build reliable and viable products for our customers and partners. Join us on our journey towards a more inclusive and transparent future of finance with Zharta.

## Industries

- 💰 Finance

## Links

- [github](https://github.com/Zharta)
- [twitter](https://twitter.com/ZhartaFinance)
- [linkedin](https://linkedin.com/company/zharta)
- [medium](https://medium.com/@ZhartaFinance)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idTYtZNqqF/w/820/h/171/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779076122135)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTYtZNqqF/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779076122215)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Purple | #9809a3 | accent |
| Crown of Thorns | #79261e | dark |
| Sunset Orange | #ff5c46 | light |

## Fonts

- FK Display — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTYtZNqqF/w/400/h/67/idO_0D1etp.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779076122288)

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_Source: <https://brandfetch.com/zharta.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._